Targeting Options

We have many targeting options that will work for nearly any product or service targeting African Americans.  Our breadth of sites allows us to target your ads to sites that will work best for you.

Types of targeting available:
General African American (all categories) - Products and services where virtually all African Americans are targets will find the most flexible pricing options and will appear on the widest array of websites.

Women – A varied mix of sites that do well for reaching black women is one of our most popular targeting options for most businesses.  Women are usually the primary decision makers for general household items, children’s clothing, furniture/decor, and are the key influencers in many other categories.

Music/Entertainment News – Most of our general interest music news and entertainment sites have a slight skew towards female audiences and will generally reach an audience of 18-34 year olds. 

Affluence – Sites that skew towards higher education, income, and older audiences reside in this category.  One of the most elusive yet rapidly growing sectors within the African American community.  Sites that reach this audience are highly sought after by major advertisers but are available on a limited basis. 

Younger Skew (18-24)

Hip Hop Culture

Local/State/Regional Targeting